Your Branding Story

About Us

Photo of Sherry and Ray PaprockiSherry Beck Paprocki is president of R.S. Rock Media and an award-winning journalist and editor who has written about numerous mega-brand personalities. Her book, Oprah Winfrey Talk Show Host and Media Magnate (Chelsea House, 2006) was named to the Nonfiction Honor List created by the Voice of Youth Advocates (VOYA) in 2007. She has written similar books about Bob Marley, Ellen DeGeneres, Martha Stewart, Katie Couric, Michelle Kwan, and others. Paprocki’s bylines have appeared in Preservation magazine, Hemispheres, the Chicago Tribune, the Cleveland Plain Dealer Sunday Magazine, Los Angeles Times Syndicate, Columbus Monthly and others. In addition, she has consulted with multiple media groups as they launch niche titles targeted toward specialty markets. Sherry serves as a national board member for the American Society of Journalists and Authors and frequently speaks on the topic of Social Media.

Ray Paprocki is the publisher of Gulfshore Life and affiliated magazines based in Naples, Florida. An award-winning magazine strategist, he has served as the senior advisor to magazines at the Dispatch Printing Company and as editor of Columbus Monthly Magazine, which extensively covered the retail brands of Victoria's Secret, Abercrombie & Fitch, Bath & Body Works, Expess and others. Ray is a team leader who has accumulated more than 100 national and regional journalism awards during his tenure. A former stringer for the Wall Street Journal, he has written freelance articles for AARP magazine, the Chicago Tribune, the Cleveland Plain Dealer Sunday Magazine, Internet Retailer and The Sporting News, among others. He also is the author of a book of personal essays, A Columbus State of Mind, and several titles for the juvenile market.

Ray and Sherry are graduates of the Ohio State University School of Journalism and senior lecturers at Otterbein University, near Columbus. They have two adult children, Ana and Justin.


©2009 Your Branding Story